Fake sneakersWhy PUMA Doesn't Have Putian Shoes.

Fake sneakersWhy PUMA Doesn't Have Putian Shoes.， 

Why Puma Does Not Produce Shoes in Putian

Puma, a renowned global sports brand, is widely recognized for its high-quality sports footwear and clothing. Over the years, it has established a strong reputation for creating innovative and performance-driven products. In contrast, Putian, located in the Fujian province of China, is famous for its widespread shoe manufacturing industry, producing footwear for various brands across the world.

However, it's noteworthy that Puma does not have a production unit in Putian, and there are several reasons behind this decision. Firstly, Puma focuses on maintaining its brand image and quality standards. The company has strict quality control measures in place to ensure that its products meet the highest level of performance and comfort. Outsourcing production to a local manufacturer in China, especially without proper oversight, could potentially compromise these standards.

Local Market Conditions and Brand Strategy

Moreover, the local market conditions and business environment in Putian might not align with Puma's brand strategy. While cost savings might be a factor when considering manufacturing in Putian, Puma prioritizes other factors such as strategic partnerships with reliable suppliers and access to advanced technology.

Additionally, Puma takes into account the overall business risks associated with manufacturing in specific regions. Risks related to intellectual property protection, labor conditions, and political stability are among the considerations made by the company when deciding on manufacturing locations.

Furthermore, Puma's strategy is centered on maintaining a balance between cost efficiency and brand equity. The company is aware that a strong brand image is vital to its success and that any decision that could potentially damage this image should be carefully scrutinized.

Lastly, Puma has a global presence with manufacturing facilities located in various parts of the world. This allows the company to have more control over its supply chain and ensure consistency in quality across all its products.

In conclusion, while it's true that many global shoe brands have production units in Putian, Puma's decision to not have a presence there is based on several factors that are crucial to the company's long-term success and brand reputation.